My takeaway from this great post on momentum was not the importance of momentum to your business but rather the importance of sustainability to momentum. Without sustainability, you can’t create momentum, and without momentum, you’re running straight uphill.
The way to get momentum is not to start out with massive action, or the exact direction you should go, but rather the smallest consistent action that’s sustainable for you to do every single day, and in the general direction that you want to go. This is how and why some people burn out: they take too much action, and they do it in a direction that they’re not sure is going to work. Pick a direction that’s large enough for you to play in, but not so large that you don’t know where you’re going.
–Jordan O’Connor