I’m stealing this from James Clear’s lightly read newsletter. It’s a great reminder when it comes to business.
“Never forget that absolutely everything you do is for your customers. Make every decision — even decisions about whether to expand the business, raise money, or promote someone — according to what’s best for your customers.
If you’re ever unsure what to prioritize, just ask your customers the open-ended question, “How can I best help you now?” Then focus on satisfying those requests…
It’s counterintuitive, but the way to grow your business is to focus entirely on your existing customers. Just thrill them, and they’ll tell everyone.”
Source: Anything You Want
Nobody does this. So few business try to thrill current customers. So many try to thrill new customers, which is expensive and tiring but also such an easy trap to fall into.