This is a quote from somebody who the New Yorker dubbed the king of clickbait.
“The way we view the world, the ultimate barometer of quality is: if it gets shared, it’s quality.”
That’s a fascinating concept as a blogger because at some point you go from having to share interesting things to build a reputation to defining to your audience what’s interesting.
It’s disingenuous and lazy to fully give yourself over to the latter, I think, because in the end that’s a model that someone else can so easily overturn.