in Stuff I learned

The late-night infomercial theory

The two most insightful bits for me from this post on social media takeaways from 2014:

1. Post during times when nobody else is posting (the late-night infomercial theory).
2. When it comes to length of social media, shorter is always better.

I’ve actually noticed No. 1 in my work. When I post something randomly at, say, 1 AM it gets way more engagement than I would have thought it would at that time.

The scary part of No. 2 is how much difference there is in engagement when you shorten something by 40-70 characters. Not words. Characters.