The hardest thing about writing a blog post is often simply recognizing what will make a great post.
Example of the day: I saw these shoes were given to a golfer in a tweet early this morning. I chuckled and moved on.
I didn’t think anything else of it until an Adidas PR rep emailed me basically the same information that was in the tweet later in the afternoon.
Usually PR people email you stuff because they want you to post it on your blog. In this case the girl didn’t but it wasn’t until she sent the email that I thought “you know, this would be a great post” (I define a great post as something a reader will see/read and immediately send to three friends).
There was nothing special about the post — nothing I had to do or say that you couldn’t do or say.
I just had to recognize what was right in front of me.