The other day I was driving somewhere with my wife and, unprovoked, I asked her “is there anything you’re the best in the world at?”
As it is with most interesting questions humans ask other humans I already had what I thought was a really good answer lined up but I gave her space.
“No, I don’t think there is. Drinking wine from glasses that aren’t traditionally viewed as ‘wine glasses’ doesn’t count, does it?”
No, it doesn’t.
“What about you?” My cue.
“There is,” I thought. It’s a seemingly insignificant thing — a thing so niche it’s almost not even real.
I am the best Oklahoma State sports blogger in the world.
It’s not close, really. There might be other folks who write about OSU better and there are definitely folks who blog about sports who are far superior to me. But I own that sliver of turf, narrow as it might be.
“That’s kind of true,” she said. “You are unquestionably the best in the world at a specific thing.”
It really kind of is.
That’s not a brag, of course — there are probably fewer than 10 other humans that blog about OSU sports regularly — but it does illustrate a larger point.
That you can turn nearly any obsession into a business. I don’t make millions of dollars off my craft but I make a lot more than I ever thought I could or would.
By definition if there something you produce that you’re the best in the world at and more than one other person is interested in that subject matter, you have an audience.
That might not seem like much when your niche is so small but you’d be surprised — usually the smaller the audience the more passionate and caring they are.
The more comforting thing is that you don’t have to necesserily be great at it. If there are only 10 other people trying to play the harp with their teeth or writing books with words that only start with the letter “W” then you have a 10 percent chance of being the best in the world if you’re just a living, breathing human.
The odds, as they say, are ever in your favor.